1800 Wazee Street / Denver, Colorado

Holiday Events

Dairy Block is spreading yuletide cheer this winter with a wide variety of socially distant, special activations – join us in celebrating the holiday season in the heart of LoDo! See our holiday event schedule below.

Holiday tree

Small Business Saturday

Support your local establishments and shop LoDo this holiday season, starting with Small Business Saturday on November 28th. See below Small Business Saturday specials that Dairy Block establishments will be offering!

Alchemy Works presents: Deck The Hats! They will be offering hand painted designs from 12-4PM. Select from a menu of adorable options to have hand painted on. Hand painted customizations starting at $15 will be located in Alchemy Works, inside of Free Market. View more information HERE!

The Conscious Merchant presents: Dante Perozzi: Jewelry Pop Up. Expect timeless, wearable jewelry that is inspired by the ability to express yourself through what you wear. Onsite Saturday, November 28th from 11AM-4PM located in The Conscious Merchant, inside of Free Market. View more information HERE!

The Vintage Label, located inside of Free Market, will be celebrating both Black Friday & Small Business Saturday with 10% off Storewide! This includes favorites: Chanel, Prada, Gucci, LV, and all vintage furs. All Cat Janiga gold and sterling jewelry collection items will be 30% off through Sunday, November 29th. Weekend hours: Open Friday-Sunday 11Am-7PM.

Sarah O Jewelry will be offering the following Black Friday & Small Business Saturday specials both in-store and online from 11/27-11/30:

    • Spend $300, save $50
    • Spend $500, save $100
    • Spend $1,500, save $250
    • Spend $4,500, save $400

Festive Holiday Chalk Art

Enjoy special chalk art installations in the Alley highlighting Santa! Created by local, Colorado artist, Kyle Bannister, the murals will be available for everyone to enjoy starting on Friday, Nov. 27th.

2020 Parade of Lights Float

Dairy Block is excited to feature a 2020 9News Parade of Lights float in the Alley from November 27th – December 31st.

View full parade of lights route here!

Après Ski Village: Holiday Market

Enjoy an après ski vibe paired with a European holiday market with the special AF Holiday Market this November & December. Inspired by a European ski village, the AF Holiday Market at Dairy Block will feature 12 vendors offering a wide variety of clothing, home goods, sports gear and more, representing both local Colorado businesses and top national retailers, along with food and drink specials.

Free & open to everyone, the AF Holiday Market will be held on the following weekends:

  • November 27th – 29th, from 11 a.m. – 5 p.m.
  • December 4th – 6th, from 11 a.m. – 5 p.m.
  • December 11th – 13th, from 11 a.m. – 5 p.m.
  • December 18th – 20th, from 11 a.m. – 5 p.m.

Due to COVID-19 restrictions, pre-registration for the AF Holiday Market is required to limit the number of people in the Alley. To sign up, click here!

More Than Your Couch

The Maven presents: More Than Your Couch! A special treatment for family and friends visiting this holiday season!

The holidays are coming and we know there’s a desire to stay close to friends and family, while still staying apart this year. Upgrade the in-laws, relatives, loud friends – or even quiet friends – to a Maven Suite with some of the lowest rates ever! After all, they deserve more than your couch with what 2020 has been!

Complimentary parking + early check-in and late check-out included.


Booking Date: Now – Dec 30, 2020

Book HERE!


Holiday Carols by The Jingle Belles

The Jingle Belles – the holiday caroling division of international touring act The Beverly Belles – are delighted to return to Dairy Block, this time in full Après Ski theme! These lovely ladies sing Christmas, Hanukkah and winter favorites in 1940s, three-part harmony style. The Jingle Belles will be in the Dairy Block Alley from 1 p.m. – 3 p.m. each Saturday from Thanksgiving – Christmas, with a bonus performance on Sunday, December 20th!